Target’s Best-Selling Skincare Products in 2025
Target has steadily become one of the best destinations for affordable skincare, with aisles full of cult favorites, dermatologist-approved brands, and hidden gems you won’t always find at drugstores. In 2025, certain products are emerging as standouts—earning rave reviews from shoppers and flying off the shelves week after week.
One of the biggest draws is Target’s ability to blend drugstore staples with trend-driven launches. Shoppers continue to stock up on classics like CeraVe Hydrating Facial Cleanser and Neutrogena Hydro Boost Gel-Cream, both of which consistently rank among the store’s top sellers thanks to their dermatologist backing and budget-friendly price tags. These products deliver reliable hydration and gentle cleansing, making them everyday essentials for a wide range of skin types.
Target is also keeping pace with the rise of ingredient-focused skincare. Affordable retinol serums, vitamin C creams, and niacinamide solutions are seeing huge demand, especially from younger consumers who want results without luxury price points. Brands like The Ordinary and Versed—both available at Target—are capitalizing on this trend by offering high-quality formulations under $25, making them attractive to budget-conscious beauty lovers.
Another area where Target shines is sun protection. Mineral and hybrid sunscreens are climbing the bestseller charts as more consumers look for lightweight, daily SPF options. Shoppers love Sun Bum’s Glow SPF 30 and La Roche-Posay’s Anthelios range, which combine serious protection with wearable finishes that don’t feel greasy.
Beyond formulas, packaging and sustainability are playing a bigger role in what sells. Eco-friendly packaging from brands like Pacifica, along with cruelty-free and vegan product lines, align with shopper values and are becoming repeat buys. Parents, in particular, are leaning into clean, gentle products for teens and young adults—making Target a convenient spot to stock up for the whole household.
What makes Target a go-to for skincare in 2025 isn’t just the product variety—it’s the shopping experience. Being able to toss a fan-favorite serum into your cart during a routine grocery trip or order it with Drive Up pickup gives Target an edge over beauty retailers. The combination of affordability, accessibility, and product range means Target’s skincare aisle has become a destination in itself.
For parents, students, or skincare enthusiasts looking for value and performance, Target’s best-sellers prove you don’t have to spend a fortune to keep your skin glowing. These staples not only save money but also stand up to the test of time and consumer demand.
